Tell us about yourself

Name                                               

Company or organisation

Contact phone number

Contact email address

How would you prefer to be contacted?

  Tell us what you need done

What needs to be written?
Is it a print, press, web, radio or other advertisement? If known, please provide page number, page size and layout, number of words per page etc.

Website content?
Please provide web page titles and average number of words per web page.

Website SEO?
If search engine optimisation (SEO) is required for website content, please provide key words and phrases. Or request key word and phrase research be done. 

How will the ad be distributed?
By email, post, online, magazine, newspaper, etc?

When is the first draft required? Please note we require 10-15 business days to complete your first draft.

What is the product or service to be written about?
Describe in detail what we should know about your product or service in order to write your advertising copy.

Why is this ad required?
Do you need more sales or new leads? Is this a new product or has the competition changed?

What is the specific objective of this advertising campaign?
What do you want to achieve from this ad? What business volume do you want to turnover in what timeframe?

Do you have a budget in mind for this copywriting job?
The reason we ask is to negotiate a reasonable price for a job that suits your needs and your budget.

   Tell us more about your product or service

What are the features of your product or service?
Simply tell us what it has or what it does.

What emotional benefits does your product or service offer to your customers?
For example, does it save them time or money or make them feel good?

Tell us about your target audience

Who is the target market for your product or service?
Importantly, the more specific and focused on one individual, the better. Are they male or female? How old? Earnings? Education, qualifications, training? Languages? Marital status? Religion? Family? Special interest groups? What do they value? What would motivate them to buy your product or service?

What does the target market get from using your product or service? Why do they need your product or service? What does it do for them? Does it solve a need or ease a pain they have?

If the target market doesn’t buy your product or service, what will happen to them?

Tell us how you want to say it

What is your single-minded proposition - the one message you want your target audience to take away, after reading this ad?

What proof, such as evidence, statistics or testimonials, do you have to support your single-minded proposition?

What tone of voice or personality would you like the advertising copy to have?
i.e conversational, formal, amusing, serious, secretive, fun, graceful, passionate, exciting, dynamic…?

What is your ‘Call To Action’ for the advertisement?
What specifically do you want your target audience to do? i.e. Call a phone number? Visit a website? Send for information?

What is your ‘Offer’ or ‘Incentive’ for the advertisement?
What additional item or service can you offer your target audience that will compel them to act now? An offer doesn't need to be expensive, but it must be significant and appealing to your target market.

What information is essential and must be included in the advertisement?
Any logos, phone numbers, fax numbers, ABN, copyright, trademarks, disclaimers, conditions, etc we should know about?

Are there any constraints we can’t mention in the advertisement?

Who are your competitors?
Or who competes for the same target market as you? How is your product or service different to your competitors?

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